<p>
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The information is embedded in a software readable format.
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This allows search engines to index additional information
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about your work and allows people coming to the license deed
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from your page to see information on the deed about how to
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attribute your work.
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</p>
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<p>
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<a href="http://wiki.creativecommons.org/Metadata">More
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information</a> on Creative Commons metadata is available if
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you want to find out more.
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</p>